LEGO MOVIE POSTER CAMPAIGN

 There are a lot more male characters in the movie than female. There is a lot more masculine roles which shows a higher variation of male characterisation over feminity. 

Emmet is presented as a non-stereotypical male. In the front cover Emmet has got a scared facial expression, his mouth is open and looks like he's screaming, his eyes are wide and round showing hes seen something dangerous and he's panicking. We see this as the non-stereotypical male because we think of males being big, strong and not afraid of anything. Emmet also wears a traditionally masculine builders costume. 

Vitruvius is shown as a wise old man, and is the stereotypical male. He has a grey beard and wrinkles underneath his eyes, which shows how old he is. His white robe gives off a sense peacefulness and cleanness, relating to an old persons calmness. His eyes are glowing brightly coming of mystically. This shows he is the stereotypical old male, he is calm, wise and his face is old. 

Lord business is presented as the stereotypical male villain. He has thick eyebrows and they bend as if hes angry. His mouth is wide open showing his aggressiveness and his helmet is also shaped in teeth shape which shows his viciousness of a typical villain, it shows he's the bad guy. His posture is wide and strong, showing the typical male body type. 

Wyldestyle is presented as a independent woman. She isn't the stereotypical woman, but in some ways she is. Her defined features of a woman, long eyelashes show her beauty, hr freckles are very bold and she's wearing lipstick which is stereotyped as what woman wear. Her hair has a blue and pink streak in which is presented as very feminine. Her eyebrows are nicely shaped which is usually a feature of woman. Her actions are completely different to her looks, as we see her fighting and saving people which is usually a very masculine role. 

LEGO REGULATION

 Task 3: Go to the BBFC site and research age ratings. Why was The Lego Movie (2014) given a U rating? You need to click on the Ratings info

The short insight description the BBFC provides use on posters and advertisement which contains mild fantasy violence and very mild language. In the Lego movie no one is seen to get hurt and the fact that all the fighting involved animated toy figures means that the fantasy of natures of the violence is very clear, the Lego movie was awarded a Universal certificate. this means the BBFC feels it is appropriate for any age group.

MEDIA MEANINGS

Franchise, Synergy, Tent-pole production, Ensemble cast, Conglomerate, Vertical integration

Franchise- A collection of media products e.g. films, television programmes, video games, which are all based on an original creative work.

Synergy- The promotion of linked products across different areas of the media. So the Lego movie uses synergy through linked products like- the superhero cast from DC comics, minifigure etc.

Tent-pole production- A film that can make large profits to support funding of other projects. The Lego movie makes large profits that warner can afford to fund other projects, as well as tie-in merchandise, which will prolong the profit stream from the film.

Ensemble cast- A cast made up of members in which has something for everyone.

Conglomerate- A large business organisation that owns a number of different companies.

Vertical integration- Where a single company (or merged companies) controls both the production and supply of a product. So TT Fusion, owned by warner Bros, makes the video game (animations, soundtrack etc) while warner bros distributes the product to the audiences.

LEGO MOVIE TRAILER

Task 1: how does Emmet come across? How effective would this trailer be in promoting the film?

Emmet comes across as a normal guy who is definitely not cut up to be a super hero, but because of wild style he steps up to meet the challenge because she believes he has potential. Emmet doesnt seem as though he has a strong physique we know this because in the trailer he starts to do jumping jacks but he fails after 2, which shows he is not so fit unlike usual heroes. He also allows himself to be manipulated because when he buys a coffee the man tells him it costs $37 but Emmet just goes with it and buys it anyway even though he knows its completely over priced. He isn't very aware of his surroundings, he is very clumsy as we see him fall into the first hole that he stumbles upon. He isnt seen as a very brave character, when wild style is driving him on the motor bike he is shouting and screaming as if he's scared. He would much prefer just to lie on his sofa and chill in his home rather than go out and save people. 

This trailer offers us comedy which brings people pleasure, which also makes people want to watch the movie. It has a lot going on with the colours and the music. I think it would attract a lot of young ages due to the theme of it being lego and because the trailer is very exciting and funny. The trailer shows that it is family friendly which is good for attracting more people as more age groups would be watching it. I think the trailer overall is very effective for promoting the film because it shows the little bits of funny moments and everyone loves a good comedy.